Newcastle University
Every scholar of the nineteenth century knows that Victorian thinkers were haunted by geological study and the prospect it opened of a vast time scale that seemed to contradict the Bible and cast human life into insignificance. We know this, of course, because the Victorians told us; most famously, John Ruskin complained of hearing the ‘clink’ of the geologists’ ‘dreadful hammers… at the end of Thomas Sabo Jewellery every cadence of the Bible verses’. In recognizing the crucial place of geology and the younger discipline of archaeology in the Victorian imagination, Virginia Zimmerman does not break fundamentally new ground. But her study is valuable for its convincing analyses of the relations between high Victorian literature and geology or archaeology, as well as for aligning the subject with present-day efforts to rethink literary history in terms of ‘deep time’.
Zimmerman begins with a theoretical account that builds on Paul Ricoeur’s notion of the ‘trace’ in order to recognise how multiple chronologies intersect in objects used to view the past.
Equally important for her is Johannes Fabian’s recognition of ‘coevalness’ between anthropologists and the cultures they study. Even when excavated objects revealed a geological time that seemed imponderably vast, Zimmerman argues, those objects provided traces from the past that rendered it coeval with the present, and consequently offered hope that something from the present could survive to become coeval with the future. She points out that the establishment of uniformitarian’s as a geological principle (versus the catastrophism that attributed the earth’s configuration to sudden volcanic eruptions or epic floods) could bring a parallel kind of hope: if slow, ordinary, everyday phenomena could invisibly carve out Thomas Sabo Bracelets coastlines and rock formations, then perhaps the small, individual actions of men and women might have some similarly great cumulative effect over time. For Zimmerman, developments in geology that might seem to diminish the importance of human beings could actually end up allowing writers to amplify the importance of the individual especially the power of the person who excavates and interprets the fragments of the past, and who uses them to construct knowledge about the present and future.
Taking Gillian Beer’s analysis of the reciprocal movement between scientific discourse and literary texts (especially in Darwin’s Plots [1983]) as a model, Zimmerman alternates chapters on geology and archaeology with chapters on Tennyson and Dickens. In her discussion of Victorian geologists, she argues that the writing of uniformitarians effectively displaces the Paley-esque provision of evidence for a Creator with the authority of the scientist as creative observer. While Charles LyelFs epoch-making Principles of Geology (1830-33) illustrates ‘the power of the geologist to become deep time’s storyteller’ Gideon MantelPs identification of the fossilised iguanodon epitomises the expert’s ability imaginatively to reanimate the past even if Mantell bought his famous fossil rather than finding it himself.
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Personalized Books?
What if you could write a book for one specific customer, featuring that customer as the hero or heroine of your story?
J. S. “Fletch” Fletcher and Kathy Newbern, a couple of very creative writers, started a business in 1992 offering readers the chance to star in their own romance/adventure novel.
Romance novels are big sellers, generating a billion dollars a year in sales. What die hard romance novel reader would pass by the chance to read a novel where she is the star…and gets the guy at the end?
Yournovel.com, Fletch and Kathy’s site, was one of the first to offer personalized books. They used a computer and personally bound the books themselves with plastic comb bindings.
Today, their business is much more sophisticated, using Print On Demand technology to create high quality perfect bound (paperback) and hard cover novels that are customized for each reader.
Fletch and Kathy, avid travelers, circle the globe researching romantic locations that they use in their novels and adventure stories.
Readers complete an online profile providing 26 details about themselves, including eye color, hometown, and even the type of car driven. They can select from a variety of settings and story types.
In a week, their one-of-a-kind novel is ready to read.
Kathy and Fletch typically do 65% of their business in the weeks leading up to Valentine’s Day. In fact, they do about 200 radio, TV, and print interviews during that time too, getting media coverage in People, USA Today, The View, and The Today Show, as well as many others.
What can you learn from this story?
Does it spark a few ideas in your mind?
I automatically thought of books personalized for
businesses and distributed to employees
conference attendees
clients of highly paid consultants or coaches
patients of physicians in a specialty area
readers of different age groups
While this idea is not appropriate for all, with today’s Print On Demand Publishing, it would not be difficult to create personalized books. In fact, it sounds like fun.
Let this idea sift through your mind a bit and see if it is useful for you.
Need a book to build your business? Lynne Klippel is an author and publisher who specializes in helping entrepreneurs and aspiring authors write non-fiction books. For a free audio filled with publishing information, “How to Write Your Book the RIGHT Way”, visit http://www.LoveYourLifePublishing.com
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